About.

My name is Tiêu Kim Phụng, people also know me as Graya Tiêu. And this is how I craft my story into a creative tapestry.

My journey from Graphic Designer to Art Director has granted me remarkable experiences. Through many years spanning creative, concept art, brand identity, photography & videography, and more, I’ve honed my creative skills and passion. This path led me to the role of a Senior Art Director, where I’ve worked for global brands while valuing local insight and vice versa.

Blending advertising with production is an unexpectedly delightful adventure. What sets me apart as an Executive Producer/Director is my Art Director foundation. Co-founding Lumina Gallery Studio with an inspired friend was a memorable chapter, even though we later closed it in December 2022. Understanding creative essence empowers effective project guidance. My journey illuminates the role of storytelling and emotion in creativity, enriching every project I produce.

Beyond titles, I bring infectious cheerfulness that fosters teamwork. I’m not just a producer or designer, I’m a storyteller who uses creativity to enrich every project, making them more than just works, but captivating experiences.

My work journey

2020Film Directing Course by Phan Dang Di Director
Dec 2020Produce 2nd stop motion film “Đêm Noel bất ngờ” | Link
March 2020Direct and produce 1st stop motion film about the Covid pandemic | Link
Dec 2019 – Jan 2020Character Design by Clay Course | Tidu
Feb – April 2019Product Photography Course
Jan 2019Short Film Contest | Young Lion
Dec 2018 – 2022Co-founder/ Executive Producer | Lumina Gallery
2018 – nowFreelance Senior Art Director |
Leo Burnett, Ogilvy, Bates Chi & Partner, Dentsu VN, AdAsia, MVV…etc
2017 – 2018Art Director | Y&R
2017Digital Shortlist | Young Spike Contest
2016 – 2017Interactive Art Director | Phibious
Apr 2014 – Dec 2015Senior Creative Designer | Koasha VN
2013Graphic Designer| FPT Online
2012- 2013Graphic designer | Spartan Malaysia

Clients :

Unilever, Coca-Cola, Vespa, SABECO, HABECO, Traveloka, Google, Youtube, Knorr, The Laughing Cow, Nutifood, Budweiser, Chang, Huda, Kotex, Laurier, Diana, PNJ, Vinfast…

Drop me a line:

Email: felixgraya@gmail.com