My name is Tiêu Kim Phụng, people also know me as Graya Tiêu. And this is how I craft my story into a creative tapestry.
My journey from Graphic Designer to Art Director has granted me remarkable experiences. Through many years spanning creative, concept art, brand identity, photography & videography, and more, I’ve honed my creative skills and passion. This path led me to the role of a Senior Art Director, where I’ve worked for global brands while valuing local insight and vice versa.
Blending advertising with production is an unexpectedly delightful adventure. What sets me apart as an Executive Producer/Director is my Art Director foundation. Co-founding Lumina Gallery Studio with an inspired friend was a memorable chapter, even though we later closed it in December 2022. Understanding creative essence empowers effective project guidance. My journey illuminates the role of storytelling and emotion in creativity, enriching every project I produce.
Beyond titles, I bring infectious cheerfulness that fosters teamwork. I’m not just a producer or designer, I’m a storyteller who uses creativity to enrich every project, making them more than just works, but captivating experiences.
My work journey
2020 | Film Directing Course by Phan Dang Di Director |
Dec 2020 | Produce 2nd stop motion film “Đêm Noel bất ngờ” | Link |
March 2020 | Direct and produce 1st stop motion film about the Covid pandemic | Link |
Dec 2019 – Jan 2020 | Character Design by Clay Course | Tidu |
Feb – April 2019 | Product Photography Course |
Jan 2019 | Short Film Contest | Young Lion |
Dec 2018 – 2022 | Co-founder/ Executive Producer | Lumina Gallery |
2018 – now | Freelance Senior Art Director | Leo Burnett, Ogilvy, Bates Chi & Partner, Dentsu VN, AdAsia, MVV…etc |
2017 – 2018 | Art Director | Y&R |
2017 | Digital Shortlist | Young Spike Contest |
2016 – 2017 | Interactive Art Director | Phibious |
Apr 2014 – Dec 2015 | Senior Creative Designer | Koasha VN |
2013 | Graphic Designer| FPT Online |
2012- 2013 | Graphic designer | Spartan Malaysia |
Clients :
Unilever, Coca-Cola, Vespa, SABECO, HABECO, Traveloka, Google, Youtube, Knorr, The Laughing Cow, Nutifood, Budweiser, Chang, Huda, Kotex, Laurier, Diana, PNJ, Vinfast…
Drop me a line:
Email: felixgraya@gmail.com